she's speaking, llc

she's

speaking.

Anna Ponkka, Independent NIL Athlete Agent

Anna Ponkka,

founder.

dreamer.

NIL Athlete Agent.

I founded She's Speaking, LLC for two reasons. One, to give myself my dream job of working full time in athlete representation as a sports agent. And two, to help student-athletes navigate NIL and capitalize on monetizing their athletic careers. I aim to represent a solid roster of student-athletes from a range of demographics, however, I have a special place in my heart, and in my business for female student-athletes. In a male-dominated industry, women struggle to be heard, to be trusted, and to be taken seriously. My business is built on the fact, not the idea, that women are in the room and they are speaking.

nil: The basics

In the summer of 2021, legislation passed allowing student-athletes to earn compensation for their name, image, and likeness (NIL). Student-athletes are now able to monetize autographs, cameos, appearances, social media posts, trading cards, and more. Student-athletes are able to enter into paid partnership agreements, endorse products, and negotiate brand deals.

NIL deals vary by state, it's important to know the regulations in your state before entering into any kind of agreement.

That's where I come in! As someone dedicated to learning and keeping up with the latest NIL developments, I am able to help student-athletes connect with brands, earn compensation through NIL, navigate the details and processes, and ensure it's all done right.

"if i were a man, i would have been in that conversation a long time ago."

-SERENA WILLIAMS, on being considered to be one of the greatest female athletes of all time.